Mustard with mustard.
2025 just might be the year ketchup is usurped by its yellow sidekick.
On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.
The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an indelible meme.
Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer.
Get top local stories in Philly delivered to you every morning. Sign up for NBC Philadelphia's News Headlines newsletter.
“Real ones know there are only two legendary mustards — ahem, MUSTAAAAAAAAAARRRDs — out there,” Heinz wrote in a press release, adding that during the Grammys Feb. 2, the pair officially dropped the Mustard x Mustard collaboration with a dedicated commercial.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release.
Entertainment News
“Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life,” he continued. “I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.
First up, a secret sauce developed by Mustard and Heinz will soon be released. Heinz says it marks the first national mustard innovation in nearly a decade for the company — and fans can sign up for its waitlist here.
This story first appeared on TODAY.com. More from TODAY:
